That's not branding!
There’s a very common misconception about branding.
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It’s widely accepted that it is about becoming someone who is not yourself to get the acceptance of the masses.
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But that’s not branding.
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Branding is actually going back to your essence and bringing it out for others to see who you are.
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It’s about connecting with the right people, your tribe.
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Branding is cleaning the lense that people use to see you or your business.
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Branding is helping others see you clearly, it’s not disguising you as something you are not for people’s approval.
Innovation and marketing
Businesses have 2 core functions.
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Innovating to produce an experience, and marketing to tell stories about the dream you are helping customers to fulfill.
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These two activities drive results, everything else represent costs.
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Your marketing should help people visualize the path to their dreams.
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Your innovations should build the steps for them to get there.
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So let me ask you something:
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Are you empowering the customers that drive your success?
Exceed Expectations
As business owners, we have learned to find a need in the market, and satisfy it. 📈
But there’s a lot of competition in every market.
That’s why many businesses die in the noise and no one remembers them.📉
The thing here, is that you don’t win by satisfying a need.🤯
You win by exceeding expectations.🎖
Creating a remarkable experience that people want to share. 💡
How could you exceed your customers expectations?
🤔
Sebastián Lecona
Author
My purpose is to inspire and empower creative leaders to build a better world using the power of stories, creative strategies and digital media.
“Change is inevitable, growth is a choice.”
