Privacy Policy

Kataplasma is a small branding studio in Mexico City. This policy explains what personal information we collect through kataplasma.com, why we collect it, who helps us handle it, and how you can control it. We also publish it in Spanish as our Aviso de Privacidad.

Who is responsible

Sebastián Lecona, doing business as Kataplasma (Kataplasma Design), [ADDRESS TO CONFIRM], Mexico City, Mexico.

Privacy contact: hello@kataplasma.com.

Because we are based in Mexico, we handle personal information under Mexican law, the Federal Law on the Protection of Personal Data Held by Private Parties.

What we collect

What you send us through our forms:

• Any form: your name and email.
• Contact form: also a description of your project.
• Free brand diagnostic: also your business name and website, what you sell and to whom, your monthly revenue range, team size, your 6 month goal, what you have tried, your social media links, and when you want to start.
• Newsletter and free resources: your name and email.
• Brand Audit (coming soon): payment is handled by our payment processor (Stripe or similar). We do not store your card data. After payment, you give us your website, social links and goals.

We also collect information about how you use the site through cookies and similar tools (see "Cookies" below).

We do not ask for sensitive data. Please do not include it in your messages.

Why we use it

To do what you ask:

• Answer your diagnostic and contact requests.
• Send you the next step you requested and follow up.
• Deliver the services you buy and issue invoices.

Optional uses, which you can refuse:

• Send our newsletter and marketing emails.
• Use analytics to improve the site.

Saying no to the optional uses does not affect the first group. You can unsubscribe from emails at any time with the link in each message or by writing to us.

Cookies

We use cookies and similar technologies for analytics (Google Analytics, Google Tag Manager and Hotjar) and for advertising measurement (Meta Pixel). You can block or delete cookies in your browser settings.

There is no common standard for "Do Not Track" signals, so we do not currently change how the site works when your browser sends one.

Who helps us

These service providers handle information on our behalf:

• Webflow: website hosting and form storage.
• Mailchimp: newsletter.
• Brevo: sending email.
• Google Workspace or Gmail: email.
• Google Analytics and Google Tag Manager: analytics.
• Hotjar: usage analytics.
• Meta Pixel: advertising measurement.
• Stripe or similar: payments (coming soon).

Several of them are located in the United States, so your information may be processed outside Mexico and outside your own country. Each provider also follows its own terms and privacy policy.

We do not sell your personal information. Some providers, such as Google, Hotjar and Meta, may also use limited usage data under their own terms; you can block their cookies in your browser. We disclose information to an authority only when the law requires it.

How long we keep it

We keep your information while our relationship lasts and for up to 2 years after our last interaction, unless the law requires a longer period (for example, tax records).

Your rights

You can ask us to:

• Give you access to the information we hold about you.
• Correct it.
• Delete it.
• Stop using it, or withdraw a consent you gave.

Depending on where you live (for example, in Canada or in some US states), you may have additional rights under local law.

To make a request, write to hello@kataplasma.com. Please include your name, the email address you used with us, what you are asking for, and enough detail for us to confirm your identity.

We reply within 20 business days. If your request is approved, we carry it out within 15 business days after our reply. If the circumstances justify it, we may extend each period once by the same length. Requests are free of charge. We may charge only for copying or shipping costs.

If you are not satisfied, tell us first. You can also contact the Mexican data protection authority (Secretaría Anticorrupción y Buen Gobierno) or the privacy regulator where you live.

Security

We use reasonable administrative, technical and physical measures to protect your information. No system is completely secure.

Children

Our services are for business owners. We do not knowingly collect information from children.

Changes

If we change this policy, we will post the new version here and update the date above. If we ever want to use your information for a new purpose, we will ask for your consent first.

Contact

Sebastián Lecona (Kataplasma), [ADDRESS TO CONFIRM], Mexico City, Mexico. Email: hello@kataplasma.com.